selon Matt D’Ercole, directeur créatif chez Digitas New York, une filiale de Publicis :
Why ask consumers to leave the Web sites they were reading to go to yours? Why not just deliver the content to them?
Instead of shouting louder, smart companies are listening harder. Increasingly, they are looking to digital and social channels to build loyal brand communities, rather than simply pushing messages at people. The focus will be upon big marketing ideas that consumers can adopt and promote themselves.
http://www.forbes.com/2009/10/09/matt-dercole-cmo-network-digitas.html?partner=alerts
