71 % des entreprises restreignent l’utilisation d’Internet selon un sondage réalisé par la firme Aon. Pas étonnant donc que le courriel demeure toujours le moyen privilégié pour communiquer.
Partager/Sauvegarder
Fully 86% of sharing activity related to social programs run on StrongMail’s platform in Q3 3009 was done via e-mail. Facebook got only 6% of shares, while another 4% were tweeted.
http://www.emarketer.com/Article.aspx?R=1007434
Partager/Sauvegarder
Here are some response rates to anticipate with a well-presented survey or poll:
- For prospects, a respectable click-to-completion rate is between 1% and 5%.
- For customers, the click-to-completion rate should be anywhere from 20% to 55% — depending on the brand.
- For a consumer marketer, you should see open rates above 15% and click-to-completions greater [...]